Goran Babarogic Product UX Designer

Hi, I’m Solomon Padilla

Sr. Product Designer based in North Dallas

With 15+ years of experience crafting digital experiences that are both functional and beautiful.

Explore my work — and let’s connect.

Let's Connect

Let's Connect

Let's Connect

Let's Connect

Let's Connect

Modernizing Legacy Website
with Trusted UX

The project was to modernize their legacy website while retaining the trust of long-time users. This required a thoughtful redesign rooted in user empathy, strong UX patterns, and content clarity.

Tools Used: Figma, Notes, Google Analytics, Photoshop, Illustrator

Time spent on site

84%

User Satisfaction

4.5*

Modernizing Legacy Website
with Trusted UX

The project was to modernize their legacy website while retaining the trust of long-time users. This required a thoughtful redesign rooted in user empathy, strong UX patterns, and content clarity.

Tools Used: Figma, Notes, Google Analytics, Photoshop, Illustrator

Time spent on site

84%

User Satisfaction

4.5*

Modernizing Legacy Website
with Trusted UX

The project was to modernize their legacy website while retaining the trust of long-time users. This required a thoughtful redesign rooted in user empathy, strong UX patterns, and content clarity.

Tools Used: Figma, Notes, Google Analytics, Photoshop, Illustrator

Time spent on site

84%

User Satisfaction

4.5*

Optimizing Map Filter for
a Smarter Search Experience

Users struggled with the map filters, often missing key features due to a cluttered and unintuitive UI. I redesigned the experience to improve clarity, making it easier to discover and apply filters quickly.

Tools Used: Figma, Illustrator, ArcGIS online systems

Usability

85%

User Retention

70%


Revamping an E-Commerce Website

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

Time spent on site

84%

User Satisfaction

4.5*

Optimizing Map Filter for
a Smarter Search Experience

Users struggled with the map filters, often missing key features due to a cluttered and unintuitive UI. I redesigned the experience to improve clarity, making it easier to discover and apply filters quickly.

Tools Used: Figma, Illustrator, ArcGIS online systems

Usability

85%

User Retention

70%


Developing a Mobile Travel App to Book Hotels, Flights & Hotels

I designed a cross-platform travel app for iOS and Android to help users easily discover and plan vacation activities. The goal was to simplify the experience of exploring and organizing trips through an intuitive, user-friendly interface.

Adobe XD, Google Analytics, Photoshop, Illustrator

Conversion Rate

12%

User Satisfaction

4.8*

Developing a Mobile Health Tracking App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Time spent on site

150%

User Satisfaction

4.5*

Developing a Mobile Travel App to Book Hotels, Flights & Hotels

I designed a cross-platform travel app for iOS and Android to help users easily discover and plan vacation activities. The goal was to simplify the experience of exploring and organizing trips through an intuitive, user-friendly interface.

Adobe XD, Google Analytics, Photoshop, Illustrator

Conversion Rate

12%

User Satisfaction

4.8*

Product Designer with over

15 Years

15 Years

15 Years

15 Years

15 Years

of experience in UI/UX Design.

Combining a deep expertise

in user experience with a strong background in

Branding

Branding

Branding

Branding

Branding

Creating

Digital Products

Digital Products

Digital Products

Digital Products

Digital Products

that are not only visuallycompelling

but also practical and easy to implement.

Product Designer with over

15 Years

15 Years

15 Years

15 Years

15 Years

of experience in UI/UX Design.

Combining a deep expertise

in user experience with a strong background in

Branding

Branding

Branding

Branding

Branding

Creating

Digital Products

Digital Products

Digital Products

Digital Products

Digital Products

that are not only visuallycompelling

but also practical and easy to implement.

Product Designer with over

15 Years

15 Years

15 Years

15 Years

15 Years

of experience in UI/UX Design.

Combining a deep expertise

in user experience with a strong background in

Branding

Branding

Branding

Branding

Branding

Creating

Digital Products

Digital Products

Digital Products

Digital Products

Digital Products

that are not only visuallycompelling

but also practical and easy to implement.

What Clients Say

"He always pushed design forward with user-focused suggestions."

"He’s great at turning abstract concepts into clear, effective designs."

His design work is clean, thoughtful, and truly stands out."

"He always pushed design forward with user-focused suggestions."

"He’s great at turning abstract concepts into clear, effective designs."

His design work is clean, thoughtful, and truly stands out."

Skills

UX Design

UI Design

Product Design

Consulting

Design Systems

Branding

App Design

Front-End Development

Design Sprint

Interaction Design

Prototyping

User Testing

Lite 3D Modeling

AI

Usability Testing

UX Research

Leadership

+ More

+ More

+ More

What Clients Say

What Clients Say

"He always pushed design forward with user-focused suggestions."

"He’s great at turning abstract concepts into clear, effective designs."

His design work is clean, thoughtful, and truly stands out."

"He always pushed design forward with user-focused suggestions."

"He’s great at turning abstract concepts into clear, effective designs."

His design work is clean, thoughtful, and truly stands out."

Experience

Experience

Sr. Product Designer

Sr. Product Designer

datacenterHawk

datacenterHawk

July 2023 - June 2025

July 2023 - June 2025

Sr. UI/UX Designer

Sr. UI/UX Designer

Igniter Media

Igniter Media

April 2022 - June 2023

April 2022 - June 2023

Lead Product Designer

Lead Product Designer

Marriott Vacations

Marriott Vacations

Jan 2020 - 2022

Jan 2020 - 2022

Sr. UI/UX Designer

Sr. UI/UX Designer

Welk Resorts

Welk Resorts

Sept 2017 - Dec 2020

Sept 2017 - Dec 2020

Frequently asked questions

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?